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Manufacturers rising to the vehicle safety challenge as new models roll out AEB

12 FEBRUARY, 2015

Demand AEB in your next Car

The Transport Accident Commission has welcomed a sharp increase in the number of new cars available with technology that automatically senses danger and applies the brakes.

In the seven months since the TAC launched its Australian-first campaign encouraging new car buyers to look for vehicles with Auto-Emergency Braking (AEB), the number of cars available with the technology has grown from 129 to 164. Manufacturers are also increasingly offering AEB as a standard feature rather than an optional extra.

TAC chief executive officer Janet Dore predicted the numbers would continue to grow as more consumers demand the potentially life-saving technology.

"Improving the safety of Victoria's car fleet is an important step towards creating a safer overall road system that will reduce deaths and serious injuries," Ms Dore said.

AEB systems generally use sensors to detect imminent danger, such as pedestrians or stationary vehicles in the car's path. The sensors trigger a warning and, depending on the AEB version installed, the car will brake automatically if the driver fails to respond.

Ms Dore said AEB had the potential to significantly reduce the likelihood of rear-end collisions, which account for about 16 per cent of all injury crashes.

"AEB will never replace the need to be alert and vigilant at all times when driving but it can intervene at that crucial moment to avoid a collision or reduce the speed at impact," Ms Dore said.

Ms Dore said it was hoped that Victorians would embrace AEB in a similar way to earlier vehicle safety technologies like Electronic Stability Control (ESC) and side curtain airbags. In the 10 years following the launch of TAC's ground-breaking ESC campaign in 2004, the number of new vehicles fitted with ESC grew from 10 per cent to 95 per cent.

Ms Dore said AEB was not confined to high-end luxury vehicles, with manufacturers including Ford, Holden, Toyota, Hyundai, Honda, Mazda, Subaru and Volkswagen now offering it in various models.

"You would expect to see the luxury brands adopting these types of technologies early in the piece but it really is encouraging to see AEB turning up in many of the more affordable showrooms," Ms Dore said.

"Anyone in the market for a new car really should put the latest safety features, like AEB, at the top of their shopping list. It could save their life."

To find out more about Auto Emergency Braking and see a full list of cars fitted with it, visit

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